She’s Mercedes is an initiative dedicated to inspiring women who pursue their goals with focus and determination. The inner drive to help shape the future is what links the Mercedes-Benz brand with women who make things happen. At the She’s Mercedes with Nataly Kogan, this drive takes centre stage: the strength to embrace change, gain new perspectives and take the next step with courage.

 

Together, we are looking forward to an inspiring evening with Nataly Kogan – leadership and transformation expert, bestselling author and creator of the REINVENT•ABILITY™ Framework.

The She’s Mercedes Event will take place on 29 October 2026 at the Park Hyatt Zurich, Beethovenstrasse 21, 8002 Zurich. Tickets cost CHF 65.–.

Nataly Kogan is a leadership and transformation expert, an international keynote speaker, bestselling author and creator of the REINVENT•ABILITY™ Framework.

 

Her work is shaped by her own story: she arrived in the US as a refugee at the age of 13 with no resources, built a successful career at leading companies and start-ups and experienced burnout at the height of her success. This moment became a turning point and the foundation of her work.

 

Today, she helps women, leaders and organisations navigate change and use it as a catalyst for growth, clarity and impact. Her central message is that reinvention isn’t about becoming someone new – it’s about becoming more of who you truly are.

In her keynote, Nataly Kogan shows how change, uncertainty and growth can become catalysts for personal development. Drawing on her own remarkable story, she shares a science-backed concept to help you recognise your strengths, question limiting beliefs and take bold steps towards your goals, even when the path ahead is unclear.

 

You will leave the evening with renewed confidence and practical tools to transform uncertainty into momentum.